3368 N ELSTON AVE
YOU are beautiful by matthew hoffman
Acquisition Date: April 23, 2018. Former use was a furniture design, manufacturing and showroom— 4,662 sf.
What is you are beautiful?
You Are Beautiful started as a passion project in 2002 with 100 stickers, with a goal to help people feel better every day. The project was run (and all orders were shipped) out of a two car garage until 2018. YAB HQ was then opened in Chicago, offering a retail store front (open to the public daily), as well as housing our studio where we build our installations. We are extremely grateful for the global community who has supported this message, and helped spread millions of stickers, art murals, & installations far and wide - all with the goal to add a little positivity to the world.
For more information, please visit www.you-are-beautiful.com.
About the artist
Matthew Hoffman is a Chicago based artist & designer whose public works have been exhibited internationally. His ideas and work have been included in Good, the New York Times Magazine, and Ready Made. He has been published in books by Gestalten, Droog, and Taschen, and was featured in a segment on the Oprah network.
Matthew has created large scale public installations for the City of Chicago, Rose Fitzgerald Kennedy Greenway Conservancy, Albright Knox Gallery, as well as companies like Apple, Facebook, Zappos, & Cards Against Humanity. There are close to 30 outdoor installations currently up in the Chicagoland area.
Matthew is the Custodian of You Are Beautiful, a project to better the world in little ways. The message has reached every corner of the globe, with over 5 million stickers shared by the community. The hope is for us to share uplifting thoughts with each other.
Outside of large public works, YAB is a small but mighty team that creates art & design edition objects to interact with your daily life. These items & custom work are available directly through our online shop, as well as museum stores such as LACMA, MASS MoCA, Mattress Factory, and online at UncommonGoods.
At the end of 2018, Matthew opened the first flagship You Are Beautiful Headquarters (YAB HQ) with at 3368 N Elston, Chicago IL, 60618. The retail store is open to the public daily, along with with tours & workshops in the studio. Check out the Events Calendar for more.
You Are Beautiful
Grand Opening, 2018.
